Digital Marketing
This course provides an introduction to the fundamental concepts and strategies of marketing, equipping participants with the knowledge and skills needed to thrive in a dynamic business environment
Description
This course provides an introduction to the fundamental concepts and strategies of marketing, equipping participants with the knowledge and skills needed to thrive in a dynamic business environment
Course Outline
• Fundamentals of Digital Marketing
• Introduction to Graphic Design for Marketing
• Website Development and SEO Basics
• Content Marketing
• Social Media Marketing
• Email Marketing
• Pay-Per-Click Advertising (PPC)
• Analytics and Data Measurement
• Conversion Rate Optimization (CRO)
• Influencer Marketing and Affiliate Marketing
• Integrated Digital Marketing Strategy Development
• Capstone Project and Course Wrap-Up
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