This course provides an introduction to the fundamental concepts and strategies of marketing, equipping participants with the knowledge and skills needed to thrive in a dynamic business environment
Syllabus
– What is Digital Marketing?
– Importance and Benefits of Digital Marketing
– Key Digital Marketing Channels and Tools
– Digital Marketing Trends and Future Directions
– Principles of Graphic Design
– Importance of Visual Communication in Marketing
– Tools for Graphic Design (Canva, Adobe Creative Suite)
– Understanding Color Theory, Typography, and Layout
Fundamentals of Website Design and User Experience
– Introduction to Search Engine Optimization (SEO)
– Keyword Research
– On-page vs. Off-page SEO
– Technical SEO Basics
– Tools for SEO Analysis
– Understanding Content Marketing
– Types of Content (Blogs, Videos, Infographics, Social Media Posts)
– Creating a Content Strategy and Calendar
– Content Distribution and Promotion
Overview of Major Social Media Platforms
– Developing a Social Media Strategy
– Creating Engaging Visuals for Social Media
– Paid vs. Organic Social Media Marketing
– Importance of Email Marketing
– Building an Email List
– Designing Effective Email Campaigns
– Email Automation and Segmentation
– Measuring Email Campaign Success
Introduction to PPC and Google Ads
– Creating and Managing PPC Campaigns
– Understanding Ad Auction and Bidding Strategies
– Measuring and Optimizing PPC Performance
– Introduction to Digital Analytics
– Setting Up Google Analytics
– Understanding Key Metrics and KPIs
– Analyzing Data for Marketing Insights
Understanding Conversion Rate and its Importance
– Techniques for Improving Conversion Rates
– A/B Testing and Multivariate Testing
– User Journey and Behavior Analysis
– Overview of Influencer Marketing
– Identifying and Selecting Influencers
– Measuring the Effectiveness of Influencer Campaigns
– Introduction to Affiliate Marketing Strategies
– Integrating Digital Marketing Channels
– Creating a Comprehensive Digital Marketing Plan
– Budgeting and Resource Allocation
– Developing KPIs for Digital Marketing Success
– Peer Reviews and Feedback
– Discussion on Future Trends in Digital Marketing
– Course Evaluation and Wrap-Up